Culture
By definition culture stands for the characteristics of a particular group of people, defined by everything from language, religion, cuisine, social habits, music, and arts. Culture is learned, not inherited; it is passed from generation to generation through language acquisition and socialization. Changing and adapting over time, culture responds to social dynamics, environmental conditions, and socioeconomic segregation. Every aspect of food from its cultivation, preparation, and consumption, represents a cultural act. The “choices” made by hunter and gatherers determined by a culture of economics (availability) and medicine (digestibility and nutrition), led to the development of social structures and traditions. The variation of food habits and recipes have allowed food to acquire its own language and grow into a complex culture product shaped by climate, geography, the pursuit of pleasure, and the desire for health. Every meal encompasses a story of social standing, religious background, personal identity, and lifelong memories.
The moment humans began to form settlements and societies, food transformed from a means of nourishment to a symbol of status and identity. In Christianity, bread represents the body of Christ in the sacrament of communion. White bread is typically eaten by upper classes, dark bread by the poor, and whole wheat by those more concerned with health than status. In ancient times, Greek soldiers took a piece of bread from home to ensure their safe, victorious return from war, English midwives placed a loaf at the foot of a mother’s bed to prevent evil spirits stealing the woman and baby, and sailors traditionally brought a bun to sea to prevent shipwreck.
Inherently, people began to connect eating as a representation of who they are and who they are not. In the Middle East, one who eats pork is probably Roman Catholic or Orthodox Christian, not Jewish or Muslim. Eating is a daily reaffirmation of affiliations and beliefs. Food holds a special worth to a person, even after the development of a new diet due to acculturation. When someone from one ethnicity moves to an area with different cultural norms, acculturation takes place as adaption to the new majority society begins. Culturally based food habits are often the last practices people change through acculturation. Eating often occurs in the privacy of one’s own home, hidden from observation and scrutiny. However, the lack of available native ingredients, convenience, and cost factors force an individual into immediate acculturation.
Furthermore, Food preparation and seasoning fall second in importance to the selection of ingredients. A dish flavored with fermented fish sauce is associated with Southeast Asian, not Chinese, Norwegian, or Brazilian. A typical flavor combination in West Africa is tomatoes, onion, and chili peppers sautéed in palm; whereas, in the Pacific Islands, a flavor profile is coconut milk or cream with a little lime juice and salt. A common food such as yams can easily fall under either cultural profile based on its spice, sauce, or preparation. Nevertheless, regional variations are something to consider as flavor principles serve more like a marker for each culture rather than a doctrine. In China, northern dishes often include seasonings enhanced with soybean paste, garlic, and sesame oil; whereas, the south enjoys the addition of fermented black beans.
On the corporate end of the cultural discussion, companies are not blind to these obvious food preferences. Businesses such as Nestle, identify specific preference for characteristics such as saltiness or crispness varies by gender, age, ethnicity, and nationality. They exploit the fact that older generations prefer strong flavors due to worn down taste buds, Asians prefer salty, crisp snacks, and Americans like new flavors, but still lean toward “nostalgia driven flavors” that remind them of their childhood. It is seen from observational and demographic studies that Muslims enjoy heavily spiced meat dishes; whereas, Beijing likes strong flavor and wheat-based foods with lots of salt.
Where We Are
America’s Association to Food
The United States is known across the world for its fast food, corporate farming, and bad eating habits. The stereotypical American diet consists of meat and potatoes, which is an indicator alone for the country’s high obesity rates and failing food system. With the rapid advancement of technology in the past century, restaurant kitchens shifted away from traditional cooking practices to production-line prototypes, standardization, self-service, and rapid food production. The book Fast Food Nation, describes the direct affect fast food has made in the workforce, landscape, culture, and how food is produced in America. The nation takes popular, cultural dishes and “Americanizes” them to fit a more general audience, yet leads the public to believe it’s the real thing.
America grows increasingly each year as a melting pot of ethnic, religious, and regional groups. U.S. Census and other demographics show that one in every four Americans is of non-European heritage, and one in every ten residents is foreign born. Data from 2007 indicates that more than 50 percent of all immigrants to the U.S. are from Latin America with Asians making up the second largest group at 17 percent. Each ethnic, religious, or regional group has its own culturally based food habits, which have in turn been modified through contact with the American majority culture.
Where We Want to Be
London’s Association to Food
On the other end of the spectrum, London is a leading global city, with the fifth-largest metropolitan area GDP in the world and is one of the most-visited cities in the world. It has a diverse range of peoples and cultures with more than 300 languages spoken. The social and cultural diversity can easily be reflected in over 60 different cuisines provided in over 12,000 restaurants, which is more than half the nation’s total. Food tourism is a vital part of London’s attraction for visitors between the well-known markets like Borough and Walthamstow, independent corner shops, renowned restaurants, and the unparalleled choice of cuisine. London is constantly working to reconnect the consumers of food with the producers of food through programs such as the European Common Agricultural Policy and National Strategy for Sustainable Food and Farming. The United Kingdom does not cater to fast food like Americans are used to. Eating out for Londoners takes on the role of eating healthy where that does not apply to many here. Portions are smaller and more ornate. Plates from across the world such as Lebanese, Vietnamese, and Turkish are offered with genuine spices specific to that country. Fast ethnic dishes such as dim sum and lamb pita are more easily available and remain true to their origin.
After personally experience the food culture of London, I find it hard to return to my past food lifestyle. I grew up in a home that relished in new cultural experiences, but these experiences were random and often on vacation to new destinations. I never knew one city could bring together so many taste profiles and traditions, yet keep them true to their origin and so easily accessible. London is the perfect food model for America to reference, but specifically London is iconic in regards to celebrating and sharing every food culture present.